When Meyer Cookware added the CakeBoss brand to their product line they also needed a series of product demonstration videos featuring host Buddy Valastro explaining the new products.

Working with the team at Meyer Cookware, JL Edit and Motion handled the post production on the series 32 demos, including editorial, motion design, audio and multiple deliverables. Production was handled by the producers of the CakeBoss show, High Noon at the shows location in Hoboken, New Jersey.

Stewart McCale also provided some of the editorial.

The video has received high visibility and is featured on numerous retailers web sites, in-store and trade show displays. Here is an example of one of the demos.